LONDON - The City's surplus pigeon population is to be tagged with GPS technology to launch a new media vehicle for clients wanting to target consumers directly outdoors.
The initiative, developed by creative advertising agency Creative Orchestra, uses GPS technology to sync-up with users mobile phones.
Using electromagnetism, the birds are able to navigate the location of their targets, using new patented technology called BYRD, originally developed for use in the American military. BYRD disrupts the pigeons natural geometrics and allows the GPS technology to steer it towards any mobile device.
Thursday, April 2, 2009
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