Awww. They didn't get the joke. TechCrunch reported that the newspaper of record, the NYT, would be offered on the iPad.
Actually, they reused an article from the NYT from 1996, replacing "WWW" with "iPad". And the article actually reads just like it might have come from a NYT newsdesk, even if people such as Martin Nisenholtz are now Senior VP for Digital Operations and no longer president of The New York Times Electronic Media Company. The NYT requested take-down, I wonder if they will be using the DCMA to get this blemish removed.