Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium, up to $1 million per year, over the next three years, to anyone within the United States.
Called the "$1 Million Guarantee Program," the initiative will reward anyone within the United States that agrees to have web surfing monitoring software hooked to their computer. To allay privacy concerns, the software will watch for only one thing -- use of Google and other non-Microsoft search engines.